Strategy, Advertising, Media, PR, Digital, Experiential, Social
ClarkDietrich was ready for a complete campaign refresh, but they wanted continuity in creative approach. As a long-time client of Miller Brooks, this leading construction materials brand favors messages with impact and meaning (instead of the industry’s typical product-centric, features-and-benefits approach).
We took a step back and considered the big picture. ClarkDietrich has an incredibly diverse portfolio of products, services and digital design tools which have an amazing thing in common: they all help contractors, installers and architects save precious time. Across video, digital, social, print, and even internal employee communications, our Time for What Matters campaign evocatively tells a cohesive story. ClarkDietrich eliminates wasteful steps and labor so there’s more moments for families, hobbies, passions and motivating life’s pursuits.
Research, Campaign Strategy & Development, Collateral, Advertising, Print, Digital, Media Planning & Buying, Media Relations, Social Media, Event Support, Email Marketing, Microsite Development