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Me

Time for What Matters

Strategy, Advertising, Media, PR, Digital, Experiential, Social
Client
ClarkDietrich
Services
Research, Campaign Strategy & Development, Collateral, Advertising, Print, Digital, Media Planning & Buying, Media Relations, Social Media, Event Support, Email Marketing, Microsite Development

The Challenge

ClarkDietrich was ready for a complete campaign refresh, but they wanted continuity in creative approach. As a long-time client of Miller Brooks, this leading construction materials brand favors messages with impact and meaning (instead of the industry’s typical product-centric, features-and-benefits approach).

The Answer

We took a step back and considered the big picture. ClarkDietrich has an incredibly diverse portfolio of products, services and digital design tools which have an amazing thing in common: they all help contractors, installers and architects save precious time. Across video, digital, social, print, and even internal employee communications, our Time for What Matters campaign evocatively tells a cohesive story. ClarkDietrich eliminates wasteful steps and labor so there’s more moments for families, hobbies, passions and motivating life’s pursuits.
The Work

SEAFOAM SOUR

Mission

Raise a glass to planet Earth. It’s one-third land, two-thirds water, most of it sea and ocean—teeming with life, cycling the weather, carrying our ships, calling us to the shore where waves crash, spray and bubble. Delightful is the word, which also happens to capture the spirit of this mocktail. A treat to taste. A vision to behold.

INGREDIENTS

2 oz lemon juice
1 oz honey syrup
1 oz brewed black tea (cooled)
1 oz aquafaba (or 1 egg white)
Lemon peel
Pomegranate juice (optional)

METHOD

Shake all ingredients without ice. Shake again with ice. Strain into a Nick & Nora. Garnish with a single expressed lemon peel or a few bitters-style drops of pomegranate juice on the foam. Dive in with abandon.