Launching a new brand into an unfamiliar market isn’t for the faint of heart. But for long-established food company and meat purveyor, Ruprecht, the opportunity was well worth it. Confident their sous vide line of proteins was an ideal solution to quality, labor and cost challenges in healthcare, they tapped Miller Brooks to help them navigate into uncharted territory.
We brought a full menu of capabilities to the table. Based on insight from our initial discovery process, we developed a strong foundation—including naming, messaging and identity—upon which we planned communications and created tactical deliverables. Ruprecht’s TruVide® sous vide brand is now at work across a full campaign of targeted social and digital communications, video, collateral elements and more. At all touchpoints, we’re communicating logically and emotionally to healthcare decisionmakers, selling a story of savory dining and smart economics.
Branding, Campaign Strategy & Development, Collateral, Advertising, Digital, Video, Media Planning & Buying, Media Relations, Photography, Social Media, Website Development