Competitive marketing audits often don’t get their fair share of respect, yet they remain one of the most valuable tools for brands in this ever-changing business environment.

When it comes to marketing channels, there are a lot from which to choose. Not only can it be overwhelming to decide which marketing channels to invest in, but understanding the differences in what each popular channel offers can be a lot to unpack.

A strong brand sets your business apart. Even in the world of B2B, where purchases are more based in logic (as opposed to emotion), it’s imperative to build a solid brand that will engage customers and keep them coming back.

Creating compelling marketing content that builds your brand and boosts your business is no small task.

What is B2B Marketing? Firstly, B2B signifies that sales and purchases take place between one business and another business.

B2B marketing involves a network of intricate channels which demand professional creative, social media, analytics, public relations, account service, production, and operations.

B2B—business to business—simple, right? Not quite. B2B businesses operate within larger industries and understand their marketing funnel is unique to both their company and the industry in which their business lives.

B2B marketing + digital marketing is its own unique formula. The functions of digital marketing are utilized to uniquely work within B2B industries. B2B digital marketing agencies are excellent business partners for B2B companies, since B2B digital marketing professionals understand both the marketing side and the business side of that equation.