Welcome to The Dive. A blog on marketing, communications, and outlying topics that interest us.
Welcome to a place where deep thinking and good reading abound. There’s much that interests us, and always more to be discovered. Technically this is our blog, but we like to push boundaries. So jump in anytime for new posts about marketing, communicating, and from time to time, a miscellaneous topic or two.
Strategy
August 18, 2026
Why the smartest brands are marketing to the whole room.
B2G (Business to Group) is becoming increasingly important as marketing complexity rises.
Strategy
July 24, 2026
Should your building materials brand show up in ChatGPT and AI Overviews? Learn what an AI marketing audit reveals—and how to close the gap.
Strategy
June 8, 2026
Marketing feels more like a sprint than a marathon these days. The pressure is real: Numbers are always flashing, trends shift overnight, and everyone’s chasing the next sale.
Strategy
May 20, 2026
In the past, PR aimed to shape how people viewed a brand by earning media coverage. The main goals were to get noticed, build awareness, and shape reputation.
Strategy
April 30, 2026
Spend enough time in a marketing meeting, and you’ll hear some version of this: “We already have brand awareness. What we need are leads.”
Creative
March 6, 2026
Here in this safe space, it’s a time for sharing, truth-telling and getting it all—as uncomfortable as it might be—out into the open.
And oh, yeah. Cameras were rolling on the whole thing.
Strategy
January 15, 2026
If 2025 taught us anything, it’s this: marketing didn’t stall—it sent signals. Across creative reviews, campaign post-mortems, social feeds, and client conversations, the same patterns kept showing up.
Strategy
December 15, 2025
In the building products world, where specifications are slow to change, sales cycles are long, and economic conditions shift quickly, the most effective marketing plans are the ones shaped by both sales and marketing—not sequentially, but collaboratively.