Welcome to The Dive. A blog on marketing, communications, and outlying topics that interest us.
Welcome to a place where deep thinking and good reading abound. There’s much that interests us, and always more to be discovered. Technically this is our blog, but we like to push boundaries. So jump in anytime for new posts about marketing, communicating, and from time to time, a miscellaneous topic or two.
Strategy
January 16, 2025
As we navigate through unprecedented territory in the social media landscape, the potential TikTok ban in the United States has created waves of uncertainty for businesses and content creators alike. With President Biden's April 2024 legislation requiring ByteDance to sell TikTok's US operations to an American company, we're at a crucial turning point that could reshape digital marketing strategies nationwide.
Leadership
November 4, 2024
In 1984, when Miller Brooks opened its doors, I was just a freshman in high school. Too young to be part of the industry yet, I was already deeply familiar with agency life, thanks to my upbringing. My father, an agency creative director, and my mother, a family counselor, provided me with a unique perspective.
Strategy
May 29, 2024
Competitive marketing audits often don’t get their fair share of respect, yet they remain one of the most valuable tools for brands in this ever-changing business environment.
Strategy
March 7, 2024
When it comes to marketing channels, there are a lot from which to choose. Not only can it be overwhelming to decide which marketing channels to invest in, but understanding the differences in what each popular channel offers can be a lot to unpack.
Strategy
March 7, 2024
A strong brand sets your business apart. Even in the world of B2B, where purchases are more based in logic (as opposed to emotion), it’s imperative to build a solid brand that will engage customers and keep them coming back.
Strategy
March 7, 2024
Creating compelling marketing content that builds your brand and boosts your business is no small task.
Strategy
March 7, 2024
What is B2B Marketing? Firstly, B2B signifies that sales and purchases take place between one business and another business.
Strategy
March 7, 2024
B2B marketing involves a network of intricate channels which demand professional creative, social media, analytics, public relations, account service, production, and operations.