We see infinite opportunities and excel at using data to chart the right course.
The communications universe is expanding. Rapidly. It’s daunting. It’s noisy. You’ve got something to say. How do you make sure your message is heard—loud and clear? Our expertise runs a full spectrum of integrated services and disciplines, underpinned by something we call MBIQ: our crew’s innate insights paired with data-driven tools that inform a range of marketing activities. And keep everything nice and simple.
Is everything you’ve created to set your brand apart truly helping it to stand out? We can discover what really differentiates your brand, give it a fresh boost, or build a distinct new foundation for growth from the ground up.
BRAND DEVELOPMENT:
– BRAND DEFINITION
– BRAND ARCHITECTURE
– BRAND IDENTITY
– BRAND POSITIONING
MARKETING & COMMUNICATIONS STRATEGY & PLANNING:
– CONTENT STRATEGY
– PAID, EARNED, OWNED & OWNED MEDIA, PLAN MAPPING
Do your marketing messages cut through the clutter? Miller Brooks brings strategy and creative together to ideate, plan and launch campaigns across a full spectrum of on-target tactics and platforms.
PAID, EARNED & OWNED MEDIA EXECUTION:
– WEB & DIGITAL ASSET DEVELOPMENT
– SALES ENABLEMENT TOOLS
– ADVERTISTING
– PUBLIC RELATIONS
– SOCIAL MEDIA
– SEO
PRODUCTS AND SERVICES LAUNCHES:
– CREATIVE CONCEPTING
– LAUNCH STRATEGY
– LAUNCH EXECUTION
– ANALYTICS
Are your sales and marketing in sync, in silos or somewhere in-between? We can evaluate the connection—and strengthen it—so that your sellers can sell more effectively and your customers can buy more confidently.
AUDIENCE TARGETING:
– PERSONA DEVELOPMENT
– AUDIENCE BUILDING AND TARGETING
BRAND & INDUSTRY RESEARCH:
– BRAND DISCOVERY AUDIT
– VOICE OF CUSTOMER RESEARCH
– COMPETETIVE RESEARCH
– MARKETING REVIEW
– MESSAGE/CREATIVE TESTING
ANALYTICS & REPORTING:
– MBIQ BRANDON HEALTH REPORTING
– SHARE OF VOICE REPORTING
– BRAND DASHBOARDS
– CAMPAIGN PERFORMANCE REPORTING
Suited for discovery.
