Delta wanted to further elevate its kitchen and bath collections in the eyes and minds of a vital audience: design professionals. These key influencers are motivated by more than product-centric messaging. They respond to insights, knowledge and inspiration. And when it comes to media consumption, their habits are more sophisticated than most.
Miller Brooks partnered with rising interior design talents to create spaces that showcased Delta’s diverse possibilities. We pushed media platforms Delta hadn’t yet explored. With a plan built around beautiful assets, distinct personalities, and intriguing digital video ad units, our media metrics were beyond phenomenal. Based on the campaign’s initial success, a second round of collaboration quickly ensued—unique, new room designs were built as live vignettes in Delta’s booth at the Kitchen and Bath Industry Show. They were the star attraction.
Campaign Strategy & Development, Advertising, Print, Digital, Video Development, Media Planning & Buying, Web Development, Social Media