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Me

Possibilities Abound

Advertising, Digital
Client
D.L. Couch
Services
Advertising, Print, Digital, Video Development, Event Promotion, Microsite Development

The Challenge

After our successful first print campaign for D.L. Couch, who takes a fashionable approach to wall coverings and fabrics, they asked us for a new round of creative. This time, they presented the age-old advertising challenge: “Show as many of our products as possible.”

The Answer

This opportunity gave us a chance to be explorative—not with Photoshop, but with their actual products. We dug through their prolific collections, and hand-created different species of trees, leaves and flowers. Those materials were assembled in a large-scale set, then a model was immersed into the surroundings. These ads invited the viewer into a world full of possibilities.
The Work

SEAFOAM SOUR

Mission

Raise a glass to planet Earth. It’s one-third land, two-thirds water, most of it sea and ocean—teeming with life, cycling the weather, carrying our ships, calling us to the shore where waves crash, spray and bubble. Delightful is the word, which also happens to capture the spirit of this mocktail. A treat to taste. A vision to behold.

INGREDIENTS

2 oz lemon juice
1 oz honey syrup
1 oz brewed black tea (cooled)
1 oz aquafaba (or 1 egg white)
Lemon peel
Pomegranate juice (optional)

METHOD

Shake all ingredients without ice. Shake again with ice. Strain into a Nick & Nora. Garnish with a single expressed lemon peel or a few bitters-style drops of pomegranate juice on the foam. Dive in with abandon.