Building A Harder-Working Brand

Branding, Packaging, Collateral

The Challenge

Browning Chapman is a company of specialty contractors that specializes in the structural maintenance of buildings—tackling everything from flooring removal to waterproofing (while emphasizing concrete restoration and maintenance). As a growing business, the company wanted a redeveloped brand that would communicate a more polished, professional image.

The Answer

We created a bold, new brand identity that conveyed strength, solidity and authority. After fashioning a logo that gave equal weight to the initials of both partners, we fleshed the identity out with striking colors, sturdy typefaces and evocative photography. We then implemented Browning Chapman’s refreshed look on everything from business cards and letterhead to apparel and company vehicles. Today, the company’s impactful new identity clearly differentiates it from competitors, while furthering its goal to become nationally-known in its field.
Browning Chapman
Branding, Packaging, Collateral