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Me

In An Instant

Advertising, Video, Digital, Social
Client
Loctite
Services
Concepting, Messaging, Advertising, Video, Digital, Social, Collateral, Sales Tools

The Challenge

Loctite is a veteran in the performance adhesive market. But they needed a campaign that reminded folks just why their products are tried-and-true. The science behind Loctite adhesives is solid. But showing proof with formulas and statistics is only half the battle. With a new product, LOCTITE 402—and a lineup of other exceptional performance adhesives—it was time for a campaign that would really stick.

The Answer

We used no-nonsense marketing to reintroduce Loctite as a superior adhesive solution, straight-up. Less production steps. Long-term adhesive bonds. Instant adhesion. LOCTITE 402, their latest product in a line of ultra-performance, instant adhesives is simply the best—in a single product. We polished the brand by reinforcing its long-standing reliability and proven instant bonding success.
The Work

SUMMER’S KISS

Mission

Drink in the wonder of the world we call home. Look with your mind’s eye beneath the sunlit waves, where coral cities pulse with motion and color. Energy radiates all around and even reaches out to you. This crushed-ice refresher captures the vibrancy of the planet.

INGREDIENTS

1½ oz aged rum
½ oz Falernum
¾ oz lime juice
2 dashes Angostura® bitters

METHOD

Swizzle all ingredients with crushed ice until frost forms on the glass. Add more ice, if needed. Let the chill transport you.