web analytics
Me

In An Instant

Advertising, Video, Digital, Social
Client
Loctite
Services
Concepting, Messaging, Advertising, Video, Digital, Social, Collateral, Sales Tools

The Challenge

Loctite is a veteran in the performance adhesive market. But they needed a campaign that reminded folks just why their products are tried-and-true. The science behind Loctite adhesives is solid. But showing proof with formulas and statistics is only half the battle. With a new product, LOCTITE 402—and a lineup of other exceptional performance adhesives—it was time for a campaign that would really stick.

The Answer

We used no-nonsense marketing to reintroduce Loctite as a superior adhesive solution, straight-up. Less production steps. Long-term adhesive bonds. Instant adhesion. LOCTITE 402, their latest product in a line of ultra-performance, instant adhesives is simply the best—in a single product. We polished the brand by reinforcing its long-standing reliability and proven instant bonding success.
The Work

SEAFOAM SOUR

Mission

Raise a glass to planet Earth. It’s one-third land, two-thirds water, most of it sea and ocean—teeming with life, cycling the weather, carrying our ships, calling us to the shore where waves crash, spray and bubble. Delightful is the word, which also happens to capture the spirit of this mocktail. A treat to taste. A vision to behold.

INGREDIENTS

2 oz lemon juice
1 oz honey syrup
1 oz brewed black tea (cooled)
1 oz aquafaba (or 1 egg white)
Lemon peel
Pomegranate juice (optional)

METHOD

Shake all ingredients without ice. Shake again with ice. Strain into a Nick & Nora. Garnish with a single expressed lemon peel or a few bitters-style drops of pomegranate juice on the foam. Dive in with abandon.