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Me

The Difference Makers

Advertising, Media, Digital, Social, Trade Show
Client
Delta Faucet
Services
Campaign Strategy & Development, Advertising, Print, Digital, Video Development, Media Planning & Buying, Web Development, Social Media

The Challenge

Delta wanted to further elevate its kitchen and bath collections in the eyes and minds of a vital audience: design professionals. These key influencers are motivated by more than product-centric messaging. They respond to insights, knowledge and inspiration. And when it comes to media consumption, their habits are more sophisticated than most.

The Answer

Miller Brooks partnered with rising interior design talents to create spaces that showcased Delta’s diverse possibilities. We pushed media platforms Delta hadn’t yet explored. With a plan built around beautiful assets, distinct personalities, and intriguing digital video ad units, our media metrics were beyond phenomenal. Based on the campaign’s initial success, a second round of collaboration quickly ensued—unique, new room designs were built as live vignettes in Delta’s booth at the Kitchen and Bath Industry Show. They were the star attraction.
The Work

SEAFOAM SOUR

Mission

Raise a glass to planet Earth. It’s one-third land, two-thirds water, most of it sea and ocean—teeming with life, cycling the weather, carrying our ships, calling us to the shore where waves crash, spray and bubble. Delightful is the word, which also happens to capture the spirit of this mocktail. A treat to taste. A vision to behold.

INGREDIENTS

2 oz lemon juice
1 oz honey syrup
1 oz brewed black tea (cooled)
1 oz aquafaba (or 1 egg white)
Lemon peel
Pomegranate juice (optional)

METHOD

Shake all ingredients without ice. Shake again with ice. Strain into a Nick & Nora. Garnish with a single expressed lemon peel or a few bitters-style drops of pomegranate juice on the foam. Dive in with abandon.