Catching up to your own success can be tough. How do you capitalize on your present strengths while embracing the opportunities ahead? Building products leader ODL, best known for insulated glass, had acquired several new brands over the years, most recently bringing a lineup of doors into the fold. With multiple brands, messages and product lines to support—and a major industry event looming on the calendar—it was time to streamline and realign. They tapped Miller Brooks as an experienced, objective marketing partner to help tackle the daunting task.
The Answer
We solved the challenge with research, strategy and creative execution. Our thorough discovery process—which gathered insights from the ODL team, its customers and a competitive review—led to clear recommendations for refreshing the brand’s architecture and image. Inspired by a theme of unification, Miller Brooks provided updates to ODL’s messaging and visual foundation, simultaneously planning to debut the new direction at the International Builders’ Show. It all came together beautifully, as kudos from the client and a quick look here suggests.
