It’s the only thing like it there is. That’s a fact that brought a lot of excitement and strong anticipation for sales to its creators at Remco (a Vikan company). The trick would be introducing something completely new to the food and beverage manufacturing market. Then, of course, convincing key audiences that a mobile cart made of hygienic, food-safe surfaces and designed to keep cleaning tools within reach and organized would, indeed, be something their sanitation crews would always want by their side. No problem.
The Answer
We saw right off this thing had personality. After giving it the short, friendly and descriptive name, HyGo, we were off to the races. With a creative concept based on pure affection and companionship, the campaign was brought to life. In print, digital ads, video, social media and on the web, a lot of people learned just how much there was to love. To that point, there’s a lot to admire about a great creative idea paired with a smartly targeted media plan. To date, our efforts have driven over 1.9M impressions, and we’ve served up a CTR rate for interstitial ads that’s 220% above industry benchmarks. Go, HyGo!
Client
REMCO
Services
Naming, Advertising, Strategy, Media, Digital, Video, Social
