March 7, 2024
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How Do B2B Companies Use Digital Marketing?

The goals of B2B digital marketing are to make your business’s buying-market aware of your brand, and what you offer; educate your target audience on how your products and/or services directly benefit their business; and ultimately, turn leads into customers who become brand loyalists who’ll provide long-term revenue potential. It’s a tall order. But expert B2B digital marketing agencies, like Miller Brooks, are ready to partner with your business to tackle each aspect.

Effective application of digital marketing data will drive more traffic to your company website, boost lead generation, and improve search engine optimization (SEO) and visibility. B2B digital marketing agencies offer services such as website design and maintenance, email marketing, and pay-per-click (PPC), and paid search ad plans. Miller Brooks excels at understanding digital marketing channels, developing digital marketing strategies, and executing services to develop and/or improve your business’s online presence and digital marketing.

What is the Role of Digital in B2B Marketing?

B2B digital marketing agencies employ teams of research, data, and analytics professionals who can help you understand and utilize modern technology to execute successful digital marketing. From optimizing your company’s presence on search engines to using AI, digital marketing tools are an essential part of your marketing plan.

Miller Brooks employs data and research experts who analyze keywords and queries entered online, within your industry. Understanding that information helps us create marketing strategies that successfully boost your businesses SEO and search engine results page (SERP) presence. Using data and analytics help identify which keywords are getting clicks and driving traffic to your website. And that is digital marketing power.

Additionally, software like Google Analytics and Semrush are often provided and used by B2B digital marketing agencies to help identify your business’s organic keywords and perform search results research. It is also possible and useful to evaluate industry-competitors’ organic keywords to see what is performing well for them, and incorporate that information into your company’s SEO strategy.

Miller Brooks prides itself on understanding the complexity of B2B markets and will fully immerse itself in understanding your industry so that your marketing strategies are unique to your company and competitive in your field.

B2B Marketing Examples

Free, organic searches can drive website traffic and boost brand visibility, but they are less controllable than paid search. Paid search results appear at the top of the page, and usually indicate that they are “sponsored” (or phrased similarly). Paid search results have clickable headlines, but may also include body copy or an ad feature that are not clickable—but glean attention.

Paid search is paid for by businesses/advertisers, because they are seen by leads and drive traffic to a website faster than organic searches. In addition to being positioned near the top of a results list, paid search body copy is designed to include popular keywords that address common questions and pain points.

The Miller Brooks team includes tech and research experts that subscribe to advanced marketing software tools that work to evaluate, understand, and reach your industry’s market and your business’s target audiences.

AI, and its subpart ChatGPT, works to automate language that includes industry keywords and will ultimately help reach target audiences and work well within various marketing channels. ChatGPT, a growing digital marketing tool, stores encyclopedic knowledge obtained from books, websites, blog posts, etc. Then it generates communication for emails, recommendations, translations, and digital marketing content based on its internal “library.”

Miller Brooks also uses ChatGPT to get quick responses to research questions about your industry, generate customer surveys, and dive deep into understanding your industry. AI is a digital partner that can help boost the efficiency and breadth of marketing content.

What Should a B2B Marketing Strategy Include?

B2B digital marketing agencies will help you develop a marketing plan that leans on the power of technology to engage and convert leads. Building a strategy based on research, data, and analytics helps creatives get clear direction upon which to build unique, engaging, and persuasive content. So where does all that digital marketing genius go? On digital channels, of course.

  • Websites
  • Email marketing
  • PPC advertising
  • Social media
  • Digital marketing campaigns
  • Blogs
  • Videos
  • E-books
  • Infographics
  • Creative digital marketing

Digital marketing content is a specialty of Miller Brooks. And a driving force behind its success is the exploratory research and deft use of technology used to inform each step of our processes.

Your B2B Marketing Agency

As a digital advertising and marketing agency, Miller Brooks gives your company the opportunity to use a variety of digital marketing tools to boost your brand and grow your business. We have experts in digital research, content creation, PR and communications, and creative. Connect with us to build your digital marketing strategy and navigate complex digital marketing channels with ease.

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