Welcome to The Dive. A blog on marketing, communications, and outlying topics that interest us.
Welcome to a place where deep thinking and good reading abound. There’s much that interests us, and always more to be discovered. Technically this is our blog, but we like to push boundaries. So jump in anytime for new posts about marketing, communicating, and from time to time, a miscellaneous topic or two.
Strategy
October 26, 2026
Audiences are starting to trust content that feels genuinely human over content that simply looks expensive.
Strategy
October 20, 2026
Specificity is outperforming reach. Creators narrowing their focus to impossibly precise premises are winning bigger, more loyal audiences than the generalists ever did.
Strategy
October 7, 2026
Every fourth quarter, the same email arrives. Subject line: “2027 Trends to Watch.” It’s usually a list—10, 15, sometimes 20 items long—assembled by someone who read the same three business reports you did.
Strategy
August 18, 2026
Why the smartest brands are marketing to the whole room.
B2G (Business to Group) is becoming increasingly important as marketing complexity rises.
Strategy
July 24, 2026
Should your building materials brand show up in ChatGPT and AI Overviews? Learn what an AI marketing audit reveals—and how to close the gap.
Strategy
June 8, 2026
Marketing feels more like a sprint than a marathon these days. The pressure is real: Numbers are always flashing, trends shift overnight, and everyone’s chasing the next sale.
Strategy
May 20, 2026
In the past, PR aimed to shape how people viewed a brand by earning media coverage. The main goals were to get noticed, build awareness, and shape reputation.
Strategy
April 30, 2026
Spend enough time in a marketing meeting, and you’ll hear some version of this: “We already have brand awareness. What we need are leads.”