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The Difference Makers

Advertising, Media, Digital, Social, Trade Show
Client
Delta Faucet
Services
Campaign Strategy & Development, Advertising, Print, Digital, Video Development, Media Planning & Buying, Web Development, Social Media

The Challenge

Delta wanted to further elevate its kitchen and bath collections in the eyes and minds of a vital audience: design professionals. These key influencers are motivated by more than product-centric messaging. They respond to insights, knowledge and inspiration. And when it comes to media consumption, their habits are more sophisticated than most.

The Answer

Miller Brooks partnered with rising interior design talents to create spaces that showcased Delta’s diverse possibilities. We pushed media platforms Delta hadn’t yet explored. With a plan built around beautiful assets, distinct personalities, and intriguing digital video ad units, our media metrics were beyond phenomenal. Based on the campaign’s initial success, a second round of collaboration quickly ensued—unique, new room designs were built as live vignettes in Delta’s booth at the Kitchen and Bath Industry Show. They were the star attraction.

SUMMER’S KISS

Mission

Drink in the wonder of the world we call home. Look with your mind’s eye beneath the sunlit waves, where coral cities pulse with motion and color. Energy radiates all around and even reaches out to you. This crushed-ice refresher captures the vibrancy of the planet.

INGREDIENTS

1½ oz aged rum
½ oz Falernum
¾ oz lime juice
2 dashes Angostura® bitters

METHOD

Swizzle all ingredients with crushed ice until frost forms on the glass. Add more ice, if needed. Let the chill transport you.