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Me

Visionary Solutions

Research, Strategy, Advertising, Print, Broadcast, Digital, PR, Media
Client
Bosma Enterprises
Services
Research, Campaign Strategy & Development, Advertising, Print, Broadcast, Digital, PR, Media

The Challenge

As Indiana’s largest provider of services to Hoosiers with vision loss, Bosma Enterprises helps adult clients reclaim their independence through a combination of training and assistive tools. Though the nonprofit’s mission began in 1915, a study in 2016 revealed that many of the state’s residents—including eye care professionals—were still unaware of Bosma’s existence.

The Answer

After consulting with Bosma staffers and other experts, we created a multimedia awareness campaign designed to speak to a range of audiences, including: those in need of services; their caregivers; their eye care professionals; and potential donors. At every step, we invited audiences to either get or give help, while providing much-needed information on Bosma Enterprises, and its visionary solutions for the blind and visually impaired.
The Work

SEAFOAM SOUR

Mission

Raise a glass to planet Earth. It’s one-third land, two-thirds water, most of it sea and ocean—teeming with life, cycling the weather, carrying our ships, calling us to the shore where waves crash, spray and bubble. Delightful is the word, which also happens to capture the spirit of this mocktail. A treat to taste. A vision to behold.

INGREDIENTS

2 oz lemon juice
1 oz honey syrup
1 oz brewed black tea (cooled)
1 oz aquafaba (or 1 egg white)
Lemon peel
Pomegranate juice (optional)

METHOD

Shake all ingredients without ice. Shake again with ice. Strain into a Nick & Nora. Garnish with a single expressed lemon peel or a few bitters-style drops of pomegranate juice on the foam. Dive in with abandon.