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Me

Visionary Solutions

Research, Strategy, Advertising, Print, Broadcast, Digital, PR, Media
Client
Bosma Enterprises
Services
Research, Campaign Strategy & Development, Advertising, Print, Broadcast, Digital, PR, Media

The Challenge

As Indiana’s largest provider of services to Hoosiers with vision loss, Bosma Enterprises helps adult clients reclaim their independence through a combination of training and assistive tools. Though the nonprofit’s mission began in 1915, a study in 2016 revealed that many of the state’s residents—including eye care professionals—were still unaware of Bosma’s existence.

The Answer

After consulting with Bosma staffers and other experts, we created a multimedia awareness campaign designed to speak to a range of audiences, including: those in need of services; their caregivers; their eye care professionals; and potential donors. At every step, we invited audiences to either get or give help, while providing much-needed information on Bosma Enterprises, and its visionary solutions for the blind and visually impaired.
The Work

SUMMER’S KISS

Mission

Drink in the wonder of the world we call home. Look with your mind’s eye beneath the sunlit waves, where coral cities pulse with motion and color. Energy radiates all around and even reaches out to you. This crushed-ice refresher captures the vibrancy of the planet.

INGREDIENTS

1½ oz aged rum
½ oz Falernum
¾ oz lime juice
2 dashes Angostura® bitters

METHOD

Swizzle all ingredients with crushed ice until frost forms on the glass. Add more ice, if needed. Let the chill transport you.