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Me

Cutting Through The Competition

Research, Strategy, Advertising, Media, PR, Digital
Client
Festool
Services
Campaign Strategy & Development, Collateral, Advertising, Print, Digital, Media Relations, Social Media, Event Support, Product Placement, Influencer Marketing

The Challenge

We’re not using the word “fanatic” lightly when we talk about the legions of skilled craftsmen who are followers of Festool. As makers of premium woodworking tools, they’ve built a powerful following. And tasked us with producing even more.

The Answer

The first thing we realized was that their existing audiences really knew their stuff, so we needed to know it too. Our integrated campaign of print ads, POP placements and the full-line catalog focused on single, simple attributes of these products—the ones that the audiences cared most about. At the same time, our PR team created media coverage in online outlets and influencer blogs, leading to an 80% increase in Facebook likes and more than 13,500 subscribers on YouTube.
The Work

SUMMER’S KISS

Mission

Drink in the wonder of the world we call home. Look with your mind’s eye beneath the sunlit waves, where coral cities pulse with motion and color. Energy radiates all around and even reaches out to you. This crushed-ice refresher captures the vibrancy of the planet.

INGREDIENTS

1½ oz aged rum
½ oz Falernum
¾ oz lime juice
2 dashes Angostura® bitters

METHOD

Swizzle all ingredients with crushed ice until frost forms on the glass. Add more ice, if needed. Let the chill transport you.