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Me

Virtually Impossible

Virtual Experience, UX/UI Design, Video, Product Launch
Client
Beckman Coulter
Services
Virtual Experience, UX/UI Design, Video, Concepting, Branding, Strategy, Product Launch

The Challenge

When Beckman Coulter Life Sciences developed a revolutionary liquid handling solution in the early 2020s, they needed an adventurous agency to help them launch their product—Biomek NGeniuS. Limited human-interaction at the time of their product launch, demanded advertising as inventive as the science behind the latest liquid handler.

The Answer

We immersed ourselves in innovation and found a virtually inspired way to showcase the product. Miller Brooks partnered with a software developer to create an interactive lab experience that Beckman Coulter could feature online. From key-swipe entry into the lab, through preparation and handling processes, to the machine itself—viewers can explore each aspect of Biomek NGeniuS without ever masking up. New product. New normal. Classic innovation. View the full virtual experience.
The Work

SUMMER’S KISS

Mission

Drink in the wonder of the world we call home. Look with your mind’s eye beneath the sunlit waves, where coral cities pulse with motion and color. Energy radiates all around and even reaches out to you. This crushed-ice refresher captures the vibrancy of the planet.

INGREDIENTS

1½ oz aged rum
½ oz Falernum
¾ oz lime juice
2 dashes Angostura® bitters

METHOD

Swizzle all ingredients with crushed ice until frost forms on the glass. Add more ice, if needed. Let the chill transport you.