TYPAR® Tough

Advertising, PR, Messaging, Branding, Packaging, Collateral, Social, Media, Digital

The Challenge

TYPAR® BuildingWrapTM, and the complete TYPAR® Weather Protection System, has taken on the worst of wind, water and more for decades. Now it’s taking on the competition. After having rebranded TYPAR to reflect the true ruggedness of their products and speak with noticeable bravado, they asked us to refresh the campaign and further bolster their now-stronger market presence.

The Answer

We know it’s one thing to talk tough, but another thing to prove it. We also know professional construction trade audiences well. Our latest campaign for TYPAR focuses on the core performance attributes of their products, which is what matters most to builders, architects and distributors. The brand’s superiority in dealing with the elements is backed by data that’s front and center in print, social, digital, video, advertising and beyond.
Campaign Strategy & Development, Collateral, Print, Responsive Digital, Media Planning & Buying, Media Relations, Social Media, Event Support, Email Marketing, Lead Generation, Microsite Development, Branding, Packaging, Advertising, Reputation Management, Website Development