The Expedition North

Self-promotion, Advertising, Digital

The Challenge

The best holiday greetings are a reflection of the sender, so ours inherently employed our commitment to exploration. We footed the bill to send a group of adventurers upon a journey in pursuit of Kringle himself.

The Answer

As this group of brave pioneers set forth to the North Pole, little did they realize they would be assailed by Welves, stalled by pack ice and sieged by a Krampus, only to (spoiler alert) ultimately succeed in their mission—albeit through getting rescued by Old Saint Nick. We told this story through Victorian-era language and photography. It launched with Shackleton-esque recruitment ads in local publications, and featured a journey-tracking website and celebratory wine wrapped in polar maps.
Miller Brooks
Campaign Strategy & Development, Collateral, Advertising, Print, Digital, Media Planning & Buying, Media Relations, Social Media, Email Marketing, Lead Generation, Microsite Development