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Research, Strategy, Advertising, Media, PR, Digital, Experiential
Client
Ivy Tech Community College
Services
Research, Campaign Strategy & Development, Advertising, Print, Broadcast, Digital, Email Marketing, Media Planning & Buying, Social Media, Media Relations, Media Training

The Challenge

As the nation’s largest—and Indiana’s only—community college system, Ivy Tech faced years of public misperception. They knew the key to moving forward meant challenging Hoosier opinions on the power of a two-year degree.

The Answer

We discovered that the stigma didn’t lie solely with the Ivy Tech brand, but with “community college” in general. We asked audiences directly: “What do you really know about community college?” To meet the wide range of potential students, we utilized modular collages featuring students of many demographics, flanked by their many potential career options. Meanwhile, our PR team provided on-site media coaching to align the message statewide.
The Work

SUMMER’S KISS

Mission

Drink in the wonder of the world we call home. Look with your mind’s eye beneath the sunlit waves, where coral cities pulse with motion and color. Energy radiates all around and even reaches out to you. This crushed-ice refresher captures the vibrancy of the planet.

INGREDIENTS

1½ oz aged rum
½ oz Falernum
¾ oz lime juice
2 dashes Angostura® bitters

METHOD

Swizzle all ingredients with crushed ice until frost forms on the glass. Add more ice, if needed. Let the chill transport you.