Welcome to The Dive. A blog on marketing, communications, and outlying topics that interest us.
Welcome to a place where deep thinking and good reading abound. There’s much that interests us, and always more to be discovered. Technically this is our blog, but we like to push boundaries. So jump in anytime for new posts about marketing, communicating, and from time to time, a miscellaneous topic or two.
Strategy
June 25, 2025
If you’ve ever worked in or around a product manufacturing company, you’ve likely seen it firsthand—that quiet, persistent tension between the sales and marketing teams.
Leadership
June 10, 2025
In our 40-year history, Miller Brooks has helped our B2B clients weather many a financial storm. Those in the built environment face unique challenges—tightened budgets, stalled projects, and longer sales cycles.
Strategy
May 13, 2025
Artificial intelligence has been evolving since the 1950s, but the real game-changer today is generative AI—technology that draws on vast datasets to create new, original content. As of April 2025, over 57,000 usable AI tools existed, and that number continues to grow daily.
Strategy
January 16, 2025
As we navigate through unprecedented territory in the social media landscape, the potential TikTok ban in the United States has created waves of uncertainty for businesses and content creators alike. With President Biden's April 2024 legislation requiring ByteDance to sell TikTok's US operations to an American company, we're at a crucial turning point that could reshape digital marketing strategies nationwide.
Leadership
November 4, 2024
In 1984, when Miller Brooks opened its doors, I was just a freshman in high school. Too young to be part of the industry yet, I was already deeply familiar with agency life, thanks to my upbringing. My father, an agency creative director, and my mother, a family counselor, provided me with a unique perspective.
Strategy
May 29, 2024
Competitive marketing audits often don’t get their fair share of respect, yet they remain one of the most valuable tools for brands in this ever-changing business environment.
Strategy
March 7, 2024
When it comes to marketing channels, there are a lot from which to choose. Not only can it be overwhelming to decide which marketing channels to invest in, but understanding the differences in what each popular channel offers can be a lot to unpack.
Strategy
March 7, 2024
A strong brand sets your business apart. Even in the world of B2B, where purchases are more based in logic (as opposed to emotion), it’s imperative to build a solid brand that will engage customers and keep them coming back.