B2B marketing involves a network of intricate channels which demand professional creative, social media, analytics, public relations, account service, production, and operations. And a full-service B2B agency, like Miller Brooks, houses all the right crew members to support your business’s marketing initiatives.
The cornerstone of B2B marketing is establishing your brand. Whether your company is already established, or still in its ideation stages, Miller Brooks can help you hone and craft your brand. We will help clarify your vision by sorting through everything that matters, to get to what matters most. Developing a recognizable—and memorable—brand helps ensure that your company grows into what you envision, and reaches and resonates with the intended target audiences.
A B2B Brand
Branding often begins with a name and logo, but it’s important to have a solid brand foundation before jumping into even these first steps. A brand strategy takes into consideration a business’s identity, goals, and holistic perspective to inform each forward-facing piece of branding. Miller Brooks’ creatives include professional researchers and logophiles, aka copywriters, capable of not just naming, but identifying and christening your brand.
Additionally, designers and art directors are dedicated to depicting a modern and distinctive logo that will signify and set your brand apart. Of course, branding doesn’t end there. Brand guidelines, which we can help you establish, set standards and rules you will use to maintain brand consistency across channels. From the history and values of your business to the color palette, typeface, and iconography you use—brand guidelines are crucial to building, sustaining, and growing your business. With the soundness of your brand in mind, each marketing initiative will reiterate the tone of your brand.
What are the Different Types of B2B Marketing?
As you know, marketing is more than just trade shows and social media posts. But the breadth of marketing channels is extensive, and navigating their intricacies requires the experience and knowledge of a qualified B2B agency.
Digital marketing, PR, social media, search engine optimization and marketing, traffic and lead generation, events, trade shows, videos, infographics, case studies, white papers, content marketing, and creative production all strengthen the presence of your brand across multiple channels. Miller Brooks can skillfully co-pilot your marketing initiatives from the conception of your brand to the execution of advertising, through maintaining the flow of your marketing presence and sales for your business.
What should a B2B marketing strategy include?
Since B2B customers have customers, it is important to develop marketing content and strategies that will cast a large—and strong—net throughout your industry. Who you market to, and how you do it, is the compass of channels you must navigate in B2B marketing. Those dynamic channels of B2B marketing require us to understand the sales cycle and depths of the B2B industries.
To this end, Miller Brooks can help develop messaging that will reach multiple audiences, without being watered down. Diligent research and keen understanding of B2B industries ensure a B2B agency will connect with each of the audiences within a channel.
What Does B2B Content Mean?
B2B marketing agencies can help develop a variety of content for your business. Some content, like your website and digital ads should creatively help your business stand out. Other B2B marketing content is more logistical in nature. But because Miller Brooks is adept at understanding both your industry and your company, we can also help create content like infographics, white papers, and case studies that boost your business’s credibility and engage leads.
Digital marketing, such as social media, email, and video, are other areas of expertise for Miller Brooks. Whether writing newsletters to email to leads or loyal customers, writing and filming informative and persuasive videos, and/or running or creating content for your social media pages, Miller Brooks employs staff members who excel in each of these marketing areas.
Speaking of digital marketing, Miller Brooks provides expert research, data, analytics, and AI support to help you understand your potential customers, target those leads, and utilize modern technology to support your marketing initiatives.
Your B2B Marketing Agency
B2B may involve the sale of logistical products or services, in some instances, but the people in need of making that purchase are as bombarded with media professionally as they are personally. And that means that B2B digital marketing must execute high-quality creative with each deliverable. While creative B2B digital marketing isn’t dull or forgettable, it does not need to be gimmicky or over-the-top to be successful.
The Miller Brooks staff are pros at making sure that digital marketing content and ads remain true to a company’s brand, clearly convey messaging, and engage audiences through your business’s unique perspective.
Ultimately, Miller Brooks offers services to help you develop marketing strategies and create advertising and marketing content that amplifies your business within your industry. B2B and marketing are both complex, so the best way to make sure that you ultimately convert leads is to partner with a B2B marketing agency that understands the full scope of what you do, and how to market that information into the world.
