By Barbie Wentworth
Artificial intelligence has been evolving since the 1950s, but the real game changer today is generative AI—technology that draws on vast datasets to create new, original content. As of April 2025, over 57,000 usable AI tools existed, and that number continues to grow daily. From marketing automation and research to image generation and avatars, the possibilities seem limitless.
Just last week, we attended the ICOM World Meeting in Costa Rica, where an entire day was dedicated to AI. Through collaborative discussions with leaders at Accenture, Microsoft, Mirren, Anders, and eBay—as well as disruptive innovators like Agency Different, Darwin & Verne, and DNA&STONE—we gained valuable insights into how others are strategically and creatively leveraging AI to drive impact.
One thing is clear: The tech stack tied to how brands can use AI in marketing is vast and ever-evolving. For many B2B brands, it simply isn’t feasible to invest in every best-in-class platform. That’s where an agency partnership becomes priceless. At Miller Brooks, we bring tools to the table—along with the expertise to use them with purpose.
Yet, the true power of AI lies not in the tools themselves, but in how we use them.
At Miller Brooks, AI isn’t a shortcut. It’s a smart partner in our process—amplifying what we already do best: strategic insight, brand building, and creative problem-solving for growth.
We use AI intentionally and with purpose. It gives us speed when needed and fresh perspectives when we want to challenge convention. AI doesn’t replace our process—it supports, refines, and sharpens it.
Our team intelligence (TI) knows your brand, your audience, and your goals. This foundation allows us to apply AI with surgical precision—generating supplementary ideas and solutions at every stage of the customer journey.
That’s why we view AI as a tool, not a solution in itself. One example that we apply is the art of the prompt—or engineered prompting. What you get from AI is only as good as what you put in.
The Engineered Prompt Structure:
- Role – Assign a mindset or point of view (who should AI “think” like).
- Context – Provide background and define the goal.
- Approach – Guide how the request should be tackled and the tone of the response.
- Response Structure – Set the desired format (bulleted list, long-form, word limit).
- Request – Pose your question or task.
Strategic prompting leads to smarter, more effective outputs. And we don’t stop there—we give feedback, refine responses, and always ask AI to fact-check itself.
For our clients, this means one thing: solving for growth. You get the best of both worlds—the expertise and intelligence of a team that deeply understands your business, enhanced by the efficiency and capabilities of AI.
Ultimately, the Miller Brooks team brings purpose to the power of AI.
Curious how we’re blending team intelligence with artificial intelligence to solve real-world business challenges? Let’s talk.
P.S. – We even used AI to help develop this article.
