Welcome to The Dive. A blog on marketing, communications, and outlying topics that interest us.
Welcome to a place where deep thinking and good reading abound. There’s much that interests us, and always more to be discovered. Technically this is our blog, but we like to push boundaries. So jump in anytime for new posts about marketing, communicating, and from time to time, a miscellaneous topic or two.
Strategy
December 15, 2025
In the building products world, where specifications are slow to change, sales cycles are long, and economic conditions shift quickly, the most effective marketing plans are the ones shaped by both sales and marketing—not sequentially, but collaboratively.
Strategy
November 14, 2025
In recent years, marketing budgets have swung heavily toward digital. With its precision targeting and real-time metrics, digital feels like the “safe” investment—especially in B2B marketing, where efficiency and ROI are king.
Strategy
October 14, 2025
When Miller Brooks partnered with the Home Improvement Research Institute (HIRI), we set out to understand one question: How does social media truly influence homeowner remodeling decisions?
Strategy
September 16, 2025
If you’ve ever worked in or around a product manufacturing company, you’ve likely seen it firsthand—that quiet, persistent tension between the sales and marketing teams.
Strategy
August 11, 2025
Cancel culture isn’t gone—but it’s evolving. And for B2B brands, that evolution is worth watching.
Strategy
July 15, 2025
There was a time when homeowners turned to social media for inspiration—and little else. It was a place to pin ideas, follow influencers, and daydream about renovations still months or years away.
Strategy
June 25, 2025
If you’ve ever worked in or around a product manufacturing company, you’ve likely seen it firsthand—that quiet, persistent tension between the sales and marketing teams.
Leadership
June 10, 2025
In our 40-year history, Miller Brooks has helped our B2B clients weather many a financial storm. Those in the built environment face unique challenges—tightened budgets, stalled projects, and longer sales cycles.