The challenge. As Indiana’s largest provider of services to Hoosiers with vision loss, Bosma Enterprises helps adult clients reclaim their independence through a combination of training and assistive tools. Though the nonprofit’s mission began in 1915, a study in 2016 revealed that many of the state’s residents—including eye care professionals—were still unaware of Bosma’s existence.

The answer. After consulting with Bosma staffers and other experts, we created a multimedia awareness campaign designed to speak to a range of audiences, including: those in need of services; their caregivers; their eye care professionals; and potential donors. At every step, we invited audiences to either get or give help, while providing much-needed information on Bosma Enterprises, and its visionary solutions for the blind and visually impaired.