The challenge. As the housing market rebounded, Typar desired to stand out from lower-quality products. With a product that constantly outperformed the competition, they were ready to send a strong signal to the audience that they were there to compete.

The answer. We found something the competition lacked: bravado. It was the right time for Typar to take their stance behind a product that they were very willing to back up. Their voice became bold—rugged, even—and we chose powerful colors in orange and black. And to leave no doubts about the product’s strength, our editorial photography style showed that real pros use Typar in real scenarios. Our PR team secured media coverage that built buzz about the brand at industry trade shows, on social media platforms and in trade publications.