The challenge. Latham fiberglass pools are durable, beautiful, and easy to maintain. Unfortunately, the company’s research found consumers were concerned about limited shape options and associations with ugly, above-ground pools.

The answer. We built a campaign that encouraged consumers to “Get Out of the Stone Age,” moving away from concrete and entering a new era with a modern, durable and easy-t0-clean fiberglass pool—and its many customizable options. It utilized a split screen visual, where we could contrast a family enjoying their Latham pool, while another family toiled while cleaning their not-so-pretty concrete pool.