The challenge. Based in Indianapolis, BioStorage Technologies provides sample management services and temperature-controlled storage of biological specimens for many of the top pharmaceutical and biotech companies in the world.

The answer. As an ongoing client, we know BioStorage and their business environment well. We developed a strategic communications plan using public relations as the primary means to generate visibility. Several press announcements generated more than 144 million online impressions, with print pickups in several high-profile industry publications.