Hot water. Warm air. Each play a critical role in our daily comfort. So when it comes time for a homeowner or commercial business to upgrade or quickly replace a hot water heater, boiler or furnace, who do they trust for advice? More often than not, it's their local plumbing or HVAC pro. Knowing this, market-leading equipment maker and tankless water heating innovator, Rinnai, wanted to build their brand’s perception with this critical audience, as well as take things a step up from the industry’s typical (and boring) product features and benefits approach. They trusted Miller Brooks to do just that.
The Answer
Indeed, we put trust at the center. That’s the element present in the relationship between customer and pro, and between pro and Rinnai. With no-nonsense statements and complementary visuals, we conveyed the importance of working to the absolute highest standards, appealing to top-tier installers who settle for nothing less than the best in themselves or their products. Products like Rinnai’s. This message of shared beliefs went to work across video, digital, print, radio and social, giving Rinnai an elevated platform to build loyalty based on a message that matters.
