FIRST WE SUBMERGE.

Driven by our innate curiosity. We dive into the brand seeking the truth. We explore everything, each trench and trough, to uncover all we can find. With careful examination under a critical eye, we filter out the most crucial elements. And we prepare to bring our findings to the surface.

THEN WE EMERGE.

Propelled by our intrepid spirits. Fueled by truth and carrying a payload of ideas and executions, we launch. Our ideas expand, we express ourselves through effective media, and we monitor results to ensure we stay on track to achieve our goals. Then we keep going further.

NATURALLY INQUISITIVE? WE’VE MAPPED OUT OUR METHODS HERE.

DATA-DRIVEN CREATIVITY.

At the depths of your brand lies something so much more than a logo or graphic representation of some corporate pillars. We dredge the deepest parts of your business and emerge with ideas that make you stand out—far away from your competition. With insight into customer psychology, our visions are eye-catching and occupy a different space in the consumer’s mind.

DISCOVERY, STRATEGY & PLANNING

We submerge into the depths of our clients’ worlds to identify opportunities, trends, key audiences and motivators, and use everything we find to develop the stories that are well-worth telling. Using those findings, we develop creative, focused, comprehensive paid, earned and owned marketing strategies to meet objectives and reach target audiences.

BRANDING & MESSAGING

As we search the client’s environment, we find the elements to create what your brand becomes—building an architecture, discovering and telling stories, naming, designing logos, and more. We work to capture the voice and tone of a client and determine the proper messaging that resonates with a variety of audiences.

DIGITAL

The digital landscape continually evolves. We use our ever-expanding knowledge to develop websites, interactive experiences, apps, email marketing, and online advertising to capture audiences where they spend the most time.

TRADITIONAL(& NON-TRADITIONAL) ADVERTISING

As our visions take shape, we create eye-catching, on-brand graphic design—from campaigns to product packaging to collateral and sales tools, as well as materials we haven’t even imagined yet. We tell the unique story at the core of our clients’ businesses and tell it in beautiful ways. We also lead handpicked teams of videographers, editors and designers to shape videos, TV and radio ads that capture watchers and listeners.

PRECISION STORYTELLING.

We believe the art of communication is alive and well—thriving, even. It’s a matter of looking at the wide array of paths and means available and choosing the right ones to convey your message. Our plans come loaded with an intimate knowledge of your category, and we become stewards of the brand. We take the message, aim it, amplify it, and articulate it with the best strategy applicable.

EXPERIENTIAL & EVENT MANAGEMENT

We thrive in bringing client stories to life as memorable experiences. Our ideas capture audiences outside their standard spaces—including, but not limited to, outdoor advertising, trade shows/events and more. From there, we work in sync through logistical planning, budget management, content creation and on-site support to help brands stand out and leave attendees feeling energized.

PUBLIC RELATIONS

We’re storytellers and brand builders. Through content development and targeted media outreach, we distill key messages and drive meaningful results. Additionally, we help our clients become better spokespeople through tailored workshops and one-on-one training.

SOCIAL MEDIA MANAGEMENT & ENGAGEMENT

We develop platform-specific strategies to help businesses connect and influence their audiences online by building relationships, engaging in conversation, and inspiring action.

REPUTATION/CRISIS MANAGEMENT

To help our clients prepare for whatever may come their way, we uncover brand strengths, and develop plans to maintain a strong presence in the public eye in light of a crisis.

CALCULATED PERFORMANCE.

Ideas need the right environments to grow. Misplaced and they’re squandered. But with the right conditions and strategy, they flourish. They turn heads. These tactics—driven by hard metrics, a constant ear to the ground and finely-tuned relationships—let us turn communications into focused, driving, intentional proclamations that exceed all expectations.

ANALYTICS & REPORTING

No tactic goes to waste. Through media monitoring and social listening best practices, we evaluate results to measure campaign impact. Our reporting shows the effects on custom key performance indicators (KPIs) from paid and owned media.

NEGOTIATION

Ever the hagglers, we evaluate rates and added values of sponsorship opportunities, then negotiate to make certain we’re maximizing the effectiveness of a media-buying budget—no matter the size.

PAID MEDIA & SPONSORSHIP MANAGEMENT

Our media plans start with a custom strategy that utilizes a mix of appropriate mediums focused on what the campaign needs to achieve. We determine the right places and times—from ad and advertorial placement to trade show and sponsorship opportunities. And the plan is executed completely in-house to maintain a seamless, streamlined media process.

MAINTENANCE & OPTIMIZATION

We’re nimble. Through buying, maintenance, and evaluation, we provide start-to-finish control of the media process, before, during, and after the campaign. Our focus is on continual improvement. We gather data to continue pushing campaigns toward successful outcomes.

INTERNATIONAL REACH. INTERSTELLAR IDEAS.

MILLER BROOKS IS A PROUD MEMBER
OF THE ICOM NETWORK.

Our greatest work is always done when we’re collaborating—not just within our own walls, but across the planet. As a member of the ICOM Network of independent marketing and advertising agencies, we bring a world of knowledge to every client project we touch. With 80 agencies in 60 countries, our clients get on-target tactics no matter where on Earth they’re aiming.