Get Out of the Stone Age

Strategy, Advertising, Media, Digital

The Challenge

Latham fiberglass pools are durable, beautiful, and easy to maintain. Unfortunately, the company’s research found consumers were concerned about limited shape options and associations with ugly, above-ground pools.

The Answer

We built a campaign that encouraged consumers to “Get Out of the Stone Age,” moving away from concrete and entering a new era with a modern, durable and easy-t0-clean fiberglass pool—and its many customizable options. It utilized a split screen visual, where we could contrast a family enjoying their Latham pool, while another family toiled while cleaning their not-so-pretty concrete pool.
Latham Pools
Research, Campaign Strategy & Development, Advertising, Print, Broadcast, Digital, Outdoor, Microsite Development