After coming out on the winning side of a legal battle, ClarkDietrich needed help clearing some confusion—wrongfully brought about by competitors—surrounding their ProSTUD® Steel Framing with DiamondPlus® EQ coating.
An educational campaign that combined strategically placed content with visually arresting advertising was clearly the answer. We wanted to address the industry’s confusion, so we launched EQ-IQ to bolster knowledge about this innovative new solution. We utilized print and digital ads, infographics, reference/flash cards, and a microsite that provided resources that helped clear the air. The goal of this campaign was to provide the industry with facts—but also to elevate ClarkDietrich above the fray.
Research, Campaign Strategy & Development, Collateral, Advertising, Print, Digital, Media Planning & Buying, Media Relations, Social Media, Event Support, Microsite Development, Reputation Management