Clear Up The Confusion

Advertising, Media, PR, Digital, Social

The Challenge

After coming out on the winning side of a legal battle, ClarkDietrich needed help clearing some confusion—wrongfully brought about by competitors—surrounding their ProSTUD® Steel Framing with DiamondPlus® EQ coating.

The Answer

An educational campaign that combined strategically placed content with visually arresting advertising was clearly the answer. We wanted to address the industry’s confusion, so we launched EQ-IQ to bolster knowledge about this innovative new solution. We utilized print and digital ads, infographics, reference/flash cards, and a microsite that provided resources that helped clear the air. The goal of this campaign was to provide the industry with facts—but also to elevate ClarkDietrich above the fray.
Client
ClarkDietrich
Services
Research, Campaign Strategy & Development, Collateral, Advertising, Print, Digital, Media Planning & Buying, Media Relations, Social Media, Event Support, Microsite Development, Reputation Management