The challenge. The Delta brand creates better ways to experience water. The brand wanted to speak to its multiple trade audiences, helping them to see how Delta can offer them both style and solutions to offer their own clients—and illustrate just how far Delta stands out from competitors.
The answer. Our research showed that trade customers preferred seeing products in context. By utilizing CGI, we opened more possibilities, placing faucets, showerheads and other products in rooms designed specifically for them. To further appeal to professionals, our PR team created specific content for the Inspired Pro section of the website—showing just how much of a difference Delta really makes.
ClientDelta FaucetServicesAdvertising, Print, Digital, Video, Media Planning & Buying
