The challenge. When we rebranded Typar, the new voice and visuals clearly stood apart in their field. But a new campaign was necessary to make it clear that Typar was taking a powerful stance against their most worthy adversary: Mother Nature.

The answer. We built teaser ads that hinted at the new branding and updated logo, with lines that made it clear that Typar wasn’t backing down from the elements. The launch of the campaign coincided with a trade show, where we used the trifecta of PR outreach, used some of the digital assets with geotargeting, while also utilizing a targeted email campaign after the show wrapped.