The challenge. After our successful first print campaign for D.L. Couch, who takes a fashionable approach to wall coverings and fabrics, they asked us for a new round of creative. This time, they presented the age-old advertising challenge: “Show as many of our products as possible.”

The answer. This opportunity gave us a chance to be explorative—not with Photoshop, but with their actual products. We dug through their prolific collections, and hand-created different species of trees, leaves and flowers. Those materials were assembled in a large-scale set, then a model was immersed into the surroundings. These ads invited the viewer into a world full of possibilities.