The challenge. After coming out on the winning side of a legal battle, ClarkDietrich needed help clearing some confusion—wrongfully brought about by competitors—surrounding their ProSTUD® Steel Framing with DiamondPlus® EQ coating.

The answer. An educational campaign that combined strategically placed content with visually arresting advertising was clearly the answer. We wanted to address the industry’s confusion, so we launched EQ-IQ to bolster knowledge about this innovative new solution. We utilized print and digital ads, infographics, reference/flash cards, and a microsite that provided resources that helped clear the air. The goal of this campaign was to provide the industry with facts—but also to elevate ClarkDietrich above the fray.