The challenge. North America’s largest manufacturer of electrical wiring equipment has never rested on its size or storied history. Recently, it brought change to a product category that hadn’t seen any real updates in decades. The Leviton Load Center wasn’t just the company’s entry into the stagnant circuit box and breaker category. It was industry news.

The answer. By targeting the largest gathering of relevant influencers and audiences, the International Builders’ Show, we ensured a big debut. An integrated launch plan incorporated full strategic support from PR and Media, as well as print and digital ads, an impactful video mailer, product video, landing page and more. We also kept the message focused on true innovation, time savings and safety to keep the connections strong.