Miller Brooks - Mission Control

They never knew.

June 22, 2016
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Recently, Miller Brooks teamed up with Maytag® Commercial Laundry to help support and host its much-anticipated 57th Annual Meeting. More than 260 key customers representing 23 countries attended the company’s two-and-a-half-day meeting in beautiful Bonita Springs, Florida. By all outward appearances, the whole affair was absolutely flawless. Spot on. Executed to utter perfection. From the minute meeting attendees touched down, their every need was taken care of. During the event, they were provided with clear communications,...

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PR reaches the pinnacle.

June 22, 2016
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It’s one of the first rules of exploration: when in unknown territory, bring a trusted, local guide. As one of the longest-standing independent agencies in the Indianapolis area, we’re often called upon to join our clients and help lead them into new terrain. In today’s PR realm, it’s exactly that kind of outlook driving successful client-agency partnerships to do exceptional work. Which explains why Miller Brooks is an active member of the Public Relations Society...

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Leaving the baggage on the launchpad.

June 22, 2016
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A new campaign. For a client, it’s fresh news. It’s a chance to offer the universe the latest look at their overall brand. An opportunity to move the business forward and generate more interest, sales and the all-important buzz. As an agency, it’s an opportunity to once again up our game. To prove our strategic-creative bona fides on challenges beyond the kind that are served up with the daily job list. It’s work, pressure, stress,...

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Cultivating KALO.

December 4, 2015
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Have you ever observed that brand marketers tend to approach issues from an “I think” position? That the perspectives used to solve problems are all too often limited to what’s known when a team walks into a room? Great. Then you’re ready to join us in considering an alternative approach we recently encountered some 4,329 miles from home. Think of it as an islander’s world view of marketing in today’s largely transactional world. Greetings from...

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(Way) back to the future.

December 4, 2015
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Humans have been crafting and selling stories since the beginning of time. From stick figure drawings on cave walls to the digital realm of today, the crafting and selling, crafting and selling, has continued. While this may be part of our consciousness, it’s a definite challenge for brands. The world has grown suspicious. So many stories have blended into noise. The question for marketers then, is how do we curate our experience and create messages...

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Read this. Feel warmer.

December 4, 2015
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Isn’t it curious that even by a fire’s lowest light, your outlook can become considerably brighter? That the hardest edges of the day diffuse temporarily into the darkness somewhere. Demands on your time and attentiveness fade. Noise tends to diminish. Where you might find yourself while in the presence of glowing embers and flickering flames differs from person to person. Perhaps left with your own pleasantly meandering thoughts. Or held captive to the voice of...

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Why should anyone care about agency awards?

August 18, 2015
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Let’s face it. Fancy awards are intended to feed voracious egos and give validation to attention-seeking marketing types. At a minimum, obsessing over them is a distraction. They divert attention from building brands. Plus, the time and energy it takes to put entries together can be an albatross that affects multiple departments. And don’t forget about the expense. The truly influential industry accolades aren’t cheap even by larger market standards. Well, yes. But most often,...

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Drop the mic.

August 18, 2015
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How to kill it presentation-wise. In five easy steps. So you’re launching an innovative new product, and your smart marketing department or PR team has secured a speaking opportunity just for you. It’s under the guise of “continuing education” at the next industry event. What a fabulous opportunity. It’s well-timed. Plus a great way to get in front of your audience, talk about your brand and tout that new offering. Having been to these types...

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Correcting your funnel vision.

August 18, 2015
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It’s time for clarity on your customer’s journey. Remember this? It wasn’t all that long ago. Everyone talked about moving customers through The Sales Funnel. Well, today’s customers (whether in B2B or B2C) are different. And not so well-behaved. We can’t tuck them into such a nice, neat marketing metaphor anymore. With broad access to information at any given instant, the how and when of customer interaction can alter in a flash. These quick touchpoints...

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Death by tradeshow: Our media allies weigh in.

February 19, 2015
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They can bring out the worst. And very often the best. When it comes to what works at tradeshows, and what doesn’t, we offer a view straight from the marketing trenches. Veteran members of the Miller Brooks team have recently returned from working their way through the noisy halls and interminable aisles of the mega-event, Design & Construction Week 2015—simply the latest in hundreds of such gatherings we’ve collectively attended over the decades. What’s more,...

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