Miller Brooks - Mission Control

Don’t be a show-up.

April 14, 2017
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Late last year, thousands of public relations practitioners from around the world converged in Indianapolis for the Public Relations Society of America’s (PRSA) International Conference. Attendees were exposed to invaluable opportunities, such as enhancing professional and personal networks, engaging with influencers, and connecting with experts from all career levels and industries. While there are infinite advantages of simply attending professional conventions like this, we discovered that—when opportunity permits—getting actively involved can offer even more benefits....

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Realities of the Virtual Kind

April 14, 2017
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So you’d like to transport customers to a production facility more than 2,000 miles away? Or maybe you’d like to expand your current marketing efforts to be more immersive. Well, now you can. Virtual Reality (VR) in its most fundamental form helps improve brand engagement and awareness. The experience is captivating, impactful and unique—and the viral response it can generate can be expansive. After exploring the possibilities on behalf of our clients, and to satisfy...

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The recipes have landed.

April 14, 2017
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Your free cookbook is a download away. At long last, our endeavor to gather the recipes from our first annual Revel for Research fundraising event, and garnish them all with some reader-friendly design, is complete. Congrats once more to the cook-off competition winners, Hollie and the Hunks. And let’s not forget the bottom line: Thanks to all those who gave and helped us send over $11,500 in donations to the IU Simon Cancer Center. Here’s...

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Behind “Between Two Studs”

April 14, 2017
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Unexpected? Definitely. A little wacky? Yep, for sure. Relevant and informational? No doubt about it. The video series “Between Two Studs” certainly checks all of these boxes, and more. When we set out with ClarkDietrich Building Systems to execute the next phase of their educational campaign targeted at architects and specifiers, our mission was twofold: 1.) Create a vehicle that would reinforce the company’s position as a trusted source of information, not just on steel...

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They never knew.

June 22, 2016
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Recently, Miller Brooks teamed up with Maytag® Commercial Laundry to help support and host its much-anticipated 57th Annual Meeting. More than 260 key customers representing 23 countries attended the company’s two-and-a-half-day meeting in beautiful Bonita Springs, Florida. By all outward appearances, the whole affair was absolutely flawless. Spot on. Executed to utter perfection. From the minute meeting attendees touched down, their every need was taken care of. During the event, they were provided with clear communications,...

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PR reaches the pinnacle.

June 22, 2016
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It’s one of the first rules of exploration: when in unknown territory, bring a trusted, local guide. As one of the longest-standing independent agencies in the Indianapolis area, we’re often called upon to join our clients and help lead them into new terrain. In today’s PR realm, it’s exactly that kind of outlook driving successful client-agency partnerships to do exceptional work. Which explains why Miller Brooks is an active member of the Public Relations Society...

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Leaving the baggage on the launchpad.

June 22, 2016
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A new campaign. For a client, it’s fresh news. It’s a chance to offer the universe the latest look at their overall brand. An opportunity to move the business forward and generate more interest, sales and the all-important buzz. As an agency, it’s an opportunity to once again up our game. To prove our strategic-creative bona fides on challenges beyond the kind that are served up with the daily job list. It’s work, pressure, stress,...

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Cultivating KALO.

December 4, 2015
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Have you ever observed that brand marketers tend to approach issues from an “I think” position? That the perspectives used to solve problems are all too often limited to what’s known when a team walks into a room? Great. Then you’re ready to join us in considering an alternative approach we recently encountered some 4,329 miles from home. Think of it as an islander’s world view of marketing in today’s largely transactional world. Greetings from...

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(Way) back to the future.

December 4, 2015
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Humans have been crafting and selling stories since the beginning of time. From stick figure drawings on cave walls to the digital realm of today, the crafting and selling, crafting and selling, has continued. While this may be part of our consciousness, it’s a definite challenge for brands. The world has grown suspicious. So many stories have blended into noise. The question for marketers then, is how do we curate our experience and create messages...

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Read this. Feel warmer.

December 4, 2015
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Isn’t it curious that even by a fire’s lowest light, your outlook can become considerably brighter? That the hardest edges of the day diffuse temporarily into the darkness somewhere. Demands on your time and attentiveness fade. Noise tends to diminish. Where you might find yourself while in the presence of glowing embers and flickering flames differs from person to person. Perhaps left with your own pleasantly meandering thoughts. Or held captive to the voice of...

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