We wanted our holiday greeting to reflect a commitment to exploration, so we naturally embarked on a voyage in pursuit of the ultimate Christmas prize: Kringle himself. Launched by a Shackelton-esque recruitment ad placed in local publications, the ensuing campaign included direct mail posted with authentic vintage stamps, a journey-tracking website and celebratory wine wrapped in polar maps. Ultimately, one Kringle was found. (And countless spectators drawn into our spirit of discovery.)